Your Content is Top Flight; How to Get it Seen

June 17, 2013

by Jeanine Vecchiarelli                    return to JayVee Media Link LLC

first prize winning blogAs we know, content is the primary driver of activity and engagement in the social media realm.  We are aware that in order to inform, entertain and excite our target audiences, our original content must be

–created and shared consistently;
–well researched;
–high value in its ability to solve a problem or address a need;
–delivered in a personable, entertaining manner.

We even comprehend the importance of spelling, grammar, sentence structure and thought flow.  With all these bases covered, why are we STILL not seeing the traffic and response our posts should be receiving?

While what’s inside is what counts, without attractive “packaging” and unique presentation there is a good chance our content may be swallowed up in the sea of millions of other blog posts released every minute of every day, by every writer on the internet.  It is critical that we think outside the box in all possible ways to draw attention to OUR content.  Here are two strategies to help achieve that goal:

Looking Good!

font styles in book

I have a confession to make: I am a recovering Comic Sans junkie.  I wanted a different look when I started JayVee Media Link’s blog site.  The most common font I saw on others’ sites was Times New Roman; the second was Arial.  Both are attractive; but I didn’t want my site to look like all the rest.  Comic Sans appealed to me, and I didn’t see it anywhere else (my daughter told me there was a good reason no one used it, but hey, why listen to reason?).  I decided to go with Comic Sans, laughing off my daughter’s humiliation.  Just over a year later I came across a terrific post: Best Fonts for the Web, by Kathy Marks. Nowhere on that list was Comic Sans!  That, coupled with other scathing comments I saw convinced me to FINALLY ditch that font in favor of Verdana (to the thrill and delight of my daughter!).  But seriously, it is a great idea to research a different look for our blog pages.  Pick a font that works well, and that preferably isn’t too widely used.  It’s a great way to stand out while nicely complementing the eye catching optimized pictures we add to our posts.

The WOW Factor

With outstanding blog posts ready to be shared, how do we convince our target audiences to click our links?

1. We can use the power of our pictures.  Rather than uploading our blog posts’ links directly to our social media sites, upload their best pictures. When we do, they open in an eye catchingly big way.  Before posting add short teasers and the links to their corresponding blog posts in the accompanying text.  We can also pin those attention-grabbing pictures on our Pinterest boards or share them via Instagram, again with links back to their corresponding blog posts.

2. Google “social media sites.” Entry after entry comes up, offering information about countless platforms that exist.  Some may cater to specific interests or fields; others may be broad like the big guys, but more modest in membership numbers.  Chances are BECAUSE they are smaller platforms there may be less competition among blog posts.  That means ours have a better chance of being seen and shared.  It is worth doing some research into whether any of these social media platforms that are considered “second string” to the most popular sites might return better results than those biggest ones, and hence should be included in our sharing activities.

Vine and Dubbler logos3. With the introduction and rapid rise of innovative social sharing sites such as Vine, which allows us to create 6 second looping videos, and Dubb, in which we can create audio recordings of up to one minute, we have an opportunity to put a truly novel twist on our blog sharing activities!  Why not create enticing audio or visual teasers, and link our resulting presentations to our blog posts when sharing?

For a more expansive look at these options plus more, Kimberly Reynolds’ post “5 Creative Ways to Drive More Traffic to Your Blog Posts” is an invaluable resource!

These days there is a tremendous amount of competition across the worldwide web.  We need to rise above it all if we are to get our content noticed, appreciated and shared.  How do YOU accomplish this daunting feat?  Please share your thoughts in the comments section below!

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