Like Swaps – A Worthwhile Exercise?

August 26, 2013

by Jeanine Vecchiarelli                  return to JayVee Media Link LLC

Facebook thumbs up and Twitter follow buttonsFacebook like swaps and Twitter mutual follow invitations often pop up on various social media platform threads.  Born of the desire to swell the number of likes and follows on our business pages, the strategy is simple enough.  You like my page and I’ll like yours.  While the numbers do rise, how effective is this popular strategy?

From where is the like swap invitation originating?

The first thing to consider when weighing whether to partake in like/follow swapping is the origination of the invitation.  It often originates generically; e.g., in a LinkedIn group specifically formed for that purpose.  Other times the invitation is extended through well established social media authorities who do so in a good natured gesture to help followers build their own pages. The value of like or follow swap invitations can vary widely depending on their sources, since their origination is a likely predictor of subsequent behavior after the likes and follows have been swapped.

Will the like continue to add real value to your page?

Facebook like thumbThe answer to this question depends on what happens after the Facebook likes or Twitter follows are exchanged.  Does all activity end there?  Or is an effort made to take an active interest in each other’s page, adding additional value in the form of post likes and comments?  This is where the real value is imparted.

Like/follow swap invitations that are extended by well known social media authorities tend to include folks who realize that adding ongoing value to each other’s pages is weighed much more favorably by ranking algorithms than just having a higher number of page likes/follows.  These folks take the time to follow up at least a couple of times a week, visiting the pages they have liked/followed to take advantage of engagement opportunities.  In return, most see the same effort expended on behalf of their own pages. 

Is like swapping worthwhile?

The answer to this question is yes…and no.  I would advise against joining generic groups unless you know the members engage with each other’s pages afterward.  I have tried a couple myself, with the stipulation that engagement should be as reciprocal as the like or follow itself.  In every case I ultimately left the group due to lack of any activity beyond the physical like/follow.

Twitter follow buttonIf you are interested in partaking, it is best to do so when invited by a reputable professional in the social media field.  Again, these folks tend to have followers who are better versed in how to maximize the benefits of this strategy.  Make a reference list of the pages you like and follow, and visit them throughout each week.  Look for opportunities to engage, and watch for reciprocal behavior on your own page.

Are you considering/already engaging in like/follow swapping?  Please share your thoughts or experiences in the comments section below!

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Hootsuite: A Brief Overview of an Amazing Social Media Tool

August 19, 2013

by Jeanine Vecchiarelli                        return to JayVee Media Link LLC

“What exactly is Hootsuite?”  That is a question I have been fielding lately, particularly from new coaching clients.  Here is an introductory look at the social media tool.

Hootsuite owlHootsuite is a tool that simplifies a user’s social media experience by allowing virtually all duties across a multitude of platforms to be enacted within one easy to use dashboard. When a person signs up for the service he/she configures that dashboard by securely adding user names and passwords for any or all of the following platforms he/she uses: Twitter, Facebook, LinkedIn, Google Plus, FourSquare, YouTube, Instagram and Tumblr.  A WordPress blog site can also be added.  After configuration, one user name and password allows the client access to all his/her social media accounts, eliminating the need for continuously signing in and out of them individually.

Hootsuite dashboard screen shot

Hootsuite allows users to monitor activity on their social media platforms, and to post to them. Posts may be shared immediately, or they can be scheduled for release at a future time and/or date.  They can be easily edited and even deleted from the scheduled streams.

Another great feature of Hootsuite is its built in URL shortening service.  When sharing links to Twitter we can’t afford to have our 140 character maximum be taken up by long URLs. Furthermore, they are unsightly even on platforms that allow unlimited characters for posting.  We need only paste our long form links into Hootsuite’s status box, click “Shrink,” and a much more manageable version is generated and inserted into our posts.  As an added bonus, Hootsuite tracks the short links it creates. This puts the analytics for what we share right at our fingertips.

Hootsuite link shortener feature screen shot

Two features that help keep Hootsuite close by for easy use are its mobile app for our smart phones, and its Hootlet plug-in for our desktop/laptop browsers.  Both are straightforward, fully functional and very easy to use.

Hootsuite mobile app and Hootlet browser plug in screen shots

Hootsuite offers three levels of service.  Its basic level is free for use by one client, who can add up to five social media accounts.  Its Pro level allows the integration of up to 50 social media platforms, and one “team member” to assist in management duties.  The entry Pro level costs $8.99/month, but add-ons are available if a user needs to handle more for expansion of his/her social media business presence.  The final level is Enterprise, which is for big businesses with large staffs and much to oversee.

As users grow their social media presences they may find useful the more advanced features Hootsuite offers.  They may, for example, wish to configure platform streams to allow for monitoring of specific groups or keywords, including mentions of their companies.  Undoubtedly they will also want to take advantage of the tool’s integrated analytics for research and reporting.

Have you tried Hootsuite yet?  What is your impression?  Please leave your thoughts in the comments section below!

Keeping the Social in Social Media

July 15, 2013

by Jeanine Vecchiarelli                     return to JayVee Media Link LLC

100 dollar bill with twitter and facebook logos“How many Facebook fans will you promise me?”  “Can you get me 3,000 Twitter followers by next month?”  Questions like these illustrate two issues: 1. business owners who don’t understand how social media works; and 2. an invitation to be hoodwinked by the less ethical in the field.  Let’s examine the first issue in order to prevent falling for the second:

What do I want from my social media platforms?

Businesses maintain social media profiles for several reasons:

1. to build followings – Yes, numbers do matter.  But the way we build those numbers, and more importantly, the quality of those followers, matter more than the mere numbers.  Ask any business owner with a successful social media presence what he/she prefers: a large number of fans who are invisible on the page except for their places in the fan count; or a smaller number of fans who spend lots of time on the page, interacting, asking and answering questions and being brand advocates.  Hint: ranking systems take much more notice of page activity than of fan counts.  In fact, high fan counts with little or no activity can actually work against rankings.

face with x over mouth2. to foster client relationships – I shudder when I see business profile pages configured to prevent fans from posting to them.  That defeats the entire purpose of social media!  Businesses build loyal followings and strong referrals by interacting in a social manner with their clients and prospects.  That means more than just one way posting of news and product/service pitches.  Businesses that maintain consistent presences, actively listening, engaging in dialogues, welcoming and promptly addressing customer service issues show the online world how attentive and concerned they are for the satisfaction of their clients.  There is no purpose for having profiles if this activity is prevented.

I find most businesses that configure their pages to prevent interaction do so to avoid negative postings.  But dealing quickly with such issues turns negatives into huge positives.  Here’s another point to consider: there really isn’t a way to prevent irate folks from complaining about companies on the internet.  There are plenty of other outlets available for them to use. Wouldn’t it be better to have these folks bring their issues directly to those companies – where other fans can see them resolved quickly by business owners who really care for their clients?

3. to drive sales – Businesses ultimately maintain social media presences to achieve their unified goal:  driving sales.  The quickest way to stifle this goal is to broadcast constant pitches.  People use social media to be social, not to be sold to.  Hence, this goal is accomplished by sharing great value that benefits fans and followers, and again, by encouraging and participating in conversations, listening attentively and showing genuine concern for their satisfaction.  Getting to know prospects and clients in this manner yields the benefit of identifying their readiness to make purchases.  Messages and activities can be fine tuned to each level of preparedness.  All these undertakings unleash the power of social media to guide clients and prospects down sales funnels to successful transactions.

Gaming the system

Open trenchcoat with Wanna Buy a Like sign insideThe power of social media marketing is unleashed when it is done correctly.  Business owners who comprehend all that needs to be undertaken also understand the fact that it is a slow, steady process.  It takes much time and effort to build solid relationships that yield trust, loyalty and brand evangelism.  Anyone who comprehends these facts also realizes promises of 3,000 Twitter followers or 1,000 Facebook fans in one month are pure folly.  At best falling for these claims won’t improve business at all; at worst a sudden swell in numbers without accompanying interaction will work against the business’ page ranking.  It’s always best to remember the old adage “Slow and steady wins the race.”  Think marathon, not sprint.

person hawking bought likes is vanquishedAre you harnessing the true power of social media marketing?  Which best practices are you employing to build trust and loyalty among your fans and followers?  Please share your thoughts in the comments section below!

Four Ways to Brand Our Twitter Profiles

May 20, 2013

by Jeanine Vecchiarelli                              return to JayVee Media Link LLC

Twitter’s importance in the realm of social media marketing cannot be disputed.  Recent reports have found the platform has gained in significance even more quickly than Facebook and almost every other social media site.  This should come as no surprise considering its versatility and powerful targeting tools.  What DOES surprise, in light of this information, is how many business Twitter accounts I come across whose branding is nonexistent, or minimal at best.  Twitter offers a number of ways to brand our profiles.  We should make full use of all those options to make our profile pages all about our unique brands.

Background images

No matter how informative and inspiring our business posts may be, they lose their punch if they are housed on profile pages adorned by any of the generic backgrounds offered by Twitter.  And while certain services may offer more diverse choices for backgrounds, the fact remains that they are available to anyone. Chances are good they do not even represent our brands’ colors.  Using any of these backgrounds will not make our business profile pages stand out as uniquely ours.

JayVee Media Link Twitter profile screen shot

Custom branded Twitter backgrounds should be planned and designed by whoever created our companies’ branding graphics.  Ideally, they should match what appears on our websites, and also on all our other social media platforms that allow custom branding.  Greg Trujillo provides a good resource plus template for proper dimensions and other specifics in his post “Twitter Background Design 2013.”  Completed custom backgrounds can be uploaded by going to our profile pages (via the Me link).  Placing our cursors in the cover picture field makes visible an edit button in the area’s upper right corner. Click that, then go to “Design” in the left column. Scroll down past Twitter’s premade choices to “Customize your own.”

Twitter design options screen shot

Profile pictures

Photos of us are preferred over those of logos or objects for our profile pictures.  We have plenty of space on our Twitter profiles for branding; our profile pictures need to allow others to see that they are interacting with actual people.  This is especially reassuring when we consider the number of fake profiles populating the platform.  Our profile pictures should be professional looking head shots – preferably the same ones that we use for our websites and our other business social profiles.

Header images

Header images are a fairly new feature on Twitter.  They offer even more space to brand, in an ideal spot:  around our profile pictures.  We should make optimal use of this area, which includes our bios and links to our websites and other social sites.  Good information about dimensions and other particulars for this feature can be found in the post “Check Out the Correct Twitter Header Size and Resolution.”

Branding colors

When branding our Twitter backgrounds it is of course important to incorporate our brand’s representative colors.  In doing so, we must not forget about the links on our profiles!  The edit design screen includes space to customize this important element. It is best to know the hex numbers, or online identification tags, of our specific branding colors when effecting this customization.  We just need to input our desired hex number into the appropriate box for link color.  We can also input a hex number to use a branded color for the background of our actual Twitter feed itself. Save changes, and done!

Twitter customize link color screen shot

Are you making the best use of all the customization capabilities Twitter gives us?  Have you implemented any special branding ideas to give your profile an extra edge? Please share your strategies in the comments section below!

Phishing for Trouble

May 13, 2013

by Jeanine Vecchiarelli             return to JayVee Media Link LLC

Staying safe online is becoming a more daunting task with each passing day.  Reports of malicious activities are steadily increasing, and perpetrators are becoming more resourceful in their efforts to part us from our sensitive personal information.  Every one of us can likely count multiple examples we’ve witnessed recently among some of the most popular vehicles for malicious activity:

Posts that pique curiosity or play on emotion

malicious Facebook post

We see them all the time.  Direct messages on Twitter that say things like “What are you doing in this picture??  LOL” or “Hey people are saying some really nasty things about you.  Terrible.”  These statements are followed, of course, by short links that virtually scream to be clicked.  Then there are the ad-type messages we see on Facebook, bearing such enticing messages as “Do YOU have Facebook stalkers?  Click here to see who is checking out YOUR profile now!”  Taking the bait on any one of these posts will land us in a world of trouble, ranging from replicating the malicious messages and sending them to everyone in our contact lists to stealing our identities and other private information.

The number one way to avoid becoming victims of scams such as these is to remember that the messages are not true. They are fabrications meant to entice us to click their accompanying links. If we harbor any doubts at all, instead of clicking we should use a link expander such as LongURL. Pasting the message’s link into such a tool enables us to see its long form version.  In most cases that should offer all the convincing we need.

malicious Twitter direct message exposed

Spoofing

Much of the malicious mischief taking place recently has been in the form of spoofing.  This tactic entails taking names from our contact lists, using them to open up bogus email accounts, and then sending messages with malicious links to us and others in our contact lists.  Obviously, the thinking is we are more likely to trust links/attachments contained in email messages we think are from friends.  Unfortunately, the perpetrators of this nastiness are exactly right in their assumptions.

Do know that even if our names are taken for spoofing it doesn’t necessarily mean that our accounts were hacked.  If the email addresses attached to malicious messages are not ours, chances are the perpetrators just took our names to mask their dirty work.

The only way to protect ourselves against spoofing attacks is to treat every message attachment, regardless of from whom it appears to come, as though it was coming from strangers.  Unless we are expecting to receive one, we need to message our contacts to confirm they did indeed send us an attachment.

Phishing

We all have been “phished” at least once in our online lives.  My most recent experience was a few weeks ago.  I received an email, supposedly from Paypal, informing me that there was a problem (undisclosed, of course) with my account.  I needed to sign in via the link provided and update my information to resolve the issue.  These emails can look indistinguishable from the real things, and clicking on their links will take us to phony sites that look identical to the real ones.  The only way to tell they are fakes is to try all links on the “sites.”  This is not foolproof, but usually the only link that will work is the one they need us to click in order to deliver our personal information.  So the only way to ensure safety is to remember the golden rules:

1. No reputable business will ask us to reply to its email messages or click links contained within them to supply personal information.  If the messages request such info in that manner DO NOT RESPOND.  Report/forward the messages to the actual business sites that are being impersonated, then delete them.

2. For confirmation and peace of mind, it is advisable to check any of our sites we suspect may be victims of impersonation.  This needs to be done by opening a new tab in our browsers and manually typing in the URL for these sites.  Never, NEVER attempt to visit them by clicking links provided in suspicious emails.  Chances are excellent they will take us somewhere we do not want to go.

phishing attempt exposed

What form of suspicious communication have you received most recently?  How did you handle it?  Please share your experiences in the comments section below.

Twitter Overwhelm? Lists to the Rescue!

April 8, 2013

by Jeanine Vecchiarelli                              return to JayVee Media Link LLC

Twitter lightning roundAre you on Twitter – the concise, quickly moving, information-saturated platform that strikes fear in the hearts of a surprising number of people? I like to refer to Twitter as the “lightning round” of social media!  Intimidating as it may seem, though, most business owners benefit greatly from maintaining an engaged presence on the platform.

What makes Twitter so special?

1. It is a great resource, hosting a wealth of information for virtually any interest or field;

2. The platform offers an opportunity for wide viewing of our own valuable content;

3. Making and nurturing connections are relatively easy on the site;

4. Brevity may be the rule, but Twitter is excellent for swapping ideas and comparing notes with peers as well as prospects.

Twitter add to list demo 1

Because information and dialogue flow so quickly on the platform, users may begin to feel overwhelmed.  To mitigate this “distress,” Twitter offers a number of tools to help us navigate and find what we desire.  One of its best aids is the “list” feature.  It can be easily accessed through our profile pages (click “Me” at the top of the page).  “Lists” is in the box located in the upper left corner of our profile pages.  Clicking it will open an area under our profile pictures.  An option to create a list is at the top of the area; clicking that opens a box into which we can input a list name, description, and viewability setting.

Twitter add to list demo 2

As we follow new people on Twitter, it is a great practice to immediately add them to lists.  By doing this we ensure an easy way to view their posts and interact with them.  We need only click on the name of the list to which we have assigned them.  Doing so limits our Twitter streams to only the members of that designated list, thereby filtering out the unrelated posts we might otherwise see.  It’s a great way to keep tabs on those people we are interested in keeping visible in our Twitter streams!

It’s nice to have a tool like “lists” to take the “overwhelmed” feeling out of using the Twitter platform.  Lists makes it much easier to use this valuable tool for our business needs!  How many do YOU use for your profile?  Please share your thoughts on how they work for you in the comments section below!

Does Privacy in Social Media Exist?

April 1, 2013

by Jeanine Vecchiarelli                      return to JayVee Media Link LLC

magnifying glass over binary codeNews of all the social media platform changes and feature rollouts over the past couple of weeks has caused an uptick of concern once again regarding the privacy issue.  The question is, does it exist, or is it an illusion?  It’s a vexing query, for sure.

Point one:  the use of social media for marketing is positively surging.  These days, if merchants do not have an online presence they are at a clear disadvantage.  It really is out of the question to not have online profiles in our marketing arsenals.

Point two:  successful targeting of potential clients online is dependent upon how well merchants’ platforms and tools are able to gather information about the personal preferences and other pertinent information of online prospects.  Plus, most platforms that offer advertising need to do everything they can to facilitate successful marketing for their business users.  This seems to pose a direct conflict with stated claims of vigilantly guarding users’ privacy.

Point three:  By its nature, the internet is wide open.  There is never a guarantee that confidential information posted ANYWHERE will remain private, regardless of how stringently privacy settings are maintained.  This includes information shared in private messages, and even emails.  The vast majority of us maintain at least one email account on a “free” service.  But free is not free!  These services make money by scanning and selling our personal information, some of which may be garnered from topics we discuss in our email messages, to advertisers so they can custom tailor their pitches to us.  Bottom line:  if we can’t take the chance something confidential will be found by unintended recipients, we should not post the information online.

Facebook privacy shortcutsWith all that said, as 21st century dwellers AND as marketers, eschewing an online presence really isn’t an option.  But we need to vigilantly protect our privacy as best we can.  We must carefully consider the messages we type before hitting “post.”  This is especially true for platforms like Twitter that don’t Facebook post privacy settingshave graduated privacy levels.  For those that do, like Facebook, we need to make sure we set our privacy levels to the degree we desire, and monitor them fastidiously.  To review, start at the top right side of our Timelines, and work with the options presented in the little “lock” drop down (next to the gear icon).  After setting those, proceed to “see more settings.”  Go down the line, setting each option to the level desired.  Finally, do the same thing for each post.  Generally, the privacy levels we set for our posts remain as the defaults until we change them.  But it pays to make sure, just in case.

The best of both worlds must of necessity exist in cyberspace.  We need to put some information out there to be found; but we also need to guard what should not be discoverable by those who are not in our intended circles.  It’s a tough balance to strike.  How do you manage to share information while simultaneously keeping a handle on what you like to keep private?  Please share your thoughts in the comments section below!

Social Media Marketing? Go Where Your Clients Are!

February 25, 2013

by Jeanine Vecchiarelli                                    return to JayVee Media Link LLC

profile stick figures networking on laptopsFacebook, Twitter, Pinterest, LinkedIn, Google Plus.  And SO MANY others.  In the social media marketing realm there is a place and a purpose for each platform.  Of course, it would be counterproductive to try keeping up with ALL of them.  Each one requires a proper time investment.  But a strong marketing strategy will employ several, integrating them into a good, productive campaign.

After carefully selecting the best social media platforms to suit our business needs, it is not uncommon for us to gravitate toward the one or two whose style(s) we favor. That may well lead to us spending a greater share of our time on the one(s) we prefer.  But in order to court success for our clients – as well as for ourselves – we need to step outside of our own preferences and ask: Which platform are the majority of our clients and prospects using?  We owe it to them as well as to ourselves to become comfortable and fluent on the one THEY favor, and to invest a larger share of our time and energy posting and engaging with them THERE.

b to c stick figures shaking hands from laptopsAre our businesses primarily B2B?  Chances are the profile that holds the most potential for us is LinkedIn.  B2C? Platforms such as Facebook and Twitter may likely fit the bill.  Do our businesses lend themselves to visual displays and promotions?  Pinterest and/or You Tube may be the best places to court and interact with current/potential clients.  These are merely generalizations, of course.  The best platforms for us need to be determined through careful analysis of our specific businesses.

To recap:  Planning a successful strategy means determining which of the social media platforms will work best to service the general needs of our growing businesses.  Smart planning will result in setting up and using the few most likely to deliver the best results for our important business metrics.  After that, the largest segment of our time needs to be spent engaging on the one or two platforms that are most heavily populated by the people who are more likely to want or need the product/service we provide.  It is our duty to become familiar and comfortable with those channels in particular, so we may nurture the most potentially fruitful connections and hence obtain the best return from our invested time.

Which platform do you feel is most heavily populated by the best prospects for your business?  How will you use that social media channel to engage with them?  Please share your thoughts in the comments section below!

customer stick figure asking question

Do You Speak Twitter or Facebook?

February 4, 2013

by Jeanine Vecchiarelli                                    return to JayVee Media Link LLC

Social media is an important channel for marketing goods and services, more now than ever before.  But using the “tools” of this channel for business requires knowledge and understanding of each platform and how to best employ it.  Too many would-be online marketers do not grasp the “pull” nature of social media marketing.  Equally importantly, they fail to comprehend the nuances of each platform they wish to use.

Twitter surfing on computer mouseOne concept I’d like to address in this post is the fact that each social media platform has its own “voice.”  Each one serves a different overall purpose, and hence each is different in the way users engage.  Let’s look at the two most popular channels:  Twitter and Facebook. Twitter is a great platform for making connections.  Communication is vital, but it is necessarily concise since tweets are encapsulated by that 140 character limit.  Because everything is so “quick hit,” the action moves very swiftly on Twitter.  There are forums where good discussions take place, such as hashtagged conversations.  But these conversations move very quickly because of the brevity of the verbal exchanges.

Facebook figure with megaphoneFacebook, on the other hand, is really good for solidifying connections and building relationships.  It is the tool by which we engage more in depth with our fans and our peers; we service our clients, ask and answer more detailed questions, and really allow our brands’ human side to show.  Because of this activity, Facebook posts tend to be longer and more descriptive.  The pace seems almost leisurely by comparison.

Other social media platforms have their own personalities and functions too.  LinkedIn maintains a more professional demeanor.  Though not entirely, it is primarily a business to business platform. The interaction there is more formal than we see on Facebook or Twitter.  Google+ is somewhere in the middle:  less formal than LinkedIn, but not as casual as Facebook or Twitter.  Google+ is also good for B2B, though it’s not as dedicated to that arena as LinkedIn.

When marketers juggle multiple social media platforms, cross posting is considered a great time saver.  There are some limited situations where the practice may work, but it should never be abused.  Twitter folk often dislike seeing posts from Facebook.  The whole style of posting to Facebook doesn’t fit in a Twitter environment.  Conversely, Facebook users don’t take to tweets showing up on timelines – ESPECIALLY when they contain hashtags!  Posts on most other platforms aren’t compatible with the style of verbal exchange on LinkedIn.  Ultimately, it is important to realize that cross posting may save some time on the front end, but it may cost us fans and followers in the long run.  The best approach is to become familiar with each platform’s unique voice, and learn to use each appropriately when sharing our value.

Which social media platform “lingo” do YOU speak best?  Please share your thoughts in the comments section below!three platforms with megaphones

Social Media Platform Ads: Research and Use Them with Care

December 17, 2012

by Jeanine Vecchiarelli                                return to JayVee Media Link LLC 

LinkedIn ads pageSocial media marketers are happily making use of the various paid ad formats offered by each of the major social platforms.  Any opportunity to increase the reach of our advertising messages is a boon to our efforts.  However, we must remember that these formats aren’t interchangeable, and they won’t necessarily work in all situations.  As with our organic efforts, the key is to research:

1. our target prospects;

2. which platform(s) might best appeal to them;

3. their possible reactions to the various ad formats;

3. the situations under which each format may or may not work optimally.

Online investigation via social media profiles and targeting tools yields more information about the personalities and preferences of our prospects than we ever were privy to before.  (Of course, we need to use the wealth of personal information we find there judiciously and respectfully.)  As we see behavioral and preference patterns emerge we will be better able to formulate more effective advertising spots.  We should also get a better feel for which specific type of paid ad will work best for these targeted prospects.

Facebook sponsored  story sampleIronically, the ads that potentially reach the largest audiences are also the ones many social platform users dislike: those that are placed directly into their newsfeeds/streams.  A company named Mediabrix recently did some interesting research.  Among other things, its findings indicate that we need to be especially careful when crafting these ads. They may invoke ire when they masquerade as friends’ stories, because our unsuspecting prospects feel duped into reading them.  Mediabrix found that 72% of Facebook users and 62% of Twitter users formed negative opinions of brands that intruded on their news feeds in this manner.  The lesson:  this type of ad should not mimic content from our prospects’ friends.  These folks also don’t appreciate having their newsfeeds/streams spammed; this is another thing about which to be mindful.

Twitter promoted tweet sampleAds are a helpful way to get the word out about our products and services.  But while researching and planning our strategies it is critical that we stay focused on the most desired effects of properly executed social media marketing.  The real benefits come from engaging, building trust and confidence, and immersing our prospects in the experience of our brands.  All the advertising in the world won’t lead to success on social media platforms unless we invest the proper time and energy into maintaining meaningful presences on those sites.

Which ad offerings have you used for Facebook, Twitter, LinkedIn, etc?  Are you happy with the results you have achieved?  Please share your findings in the comments section below!

See also:

“Are Social Media Marketers Running Ahead of Consumers?” by Marketing Pilgrim’s Frank Reed

LinkedIn Ads information

“A Simple Breakdown of All Your Facebook Advertising Options” by HubSpot’s Amanda Sibley

“How to Use Paid Advertising on Twitter to Promote Your Business” by Examiner.com’s Christina Thompson