by Jeanine Vecchiarelli return to JayVee Media Link LLC
As we know, content is the primary driver of activity and engagement in the social media realm. We are aware that in order to inform, entertain and excite our target audiences, our original content must be
–created and shared consistently;
–high value in its ability to solve a problem or address a need;
–delivered in a personable, entertaining manner.
We even comprehend the importance of spelling, grammar, sentence structure and thought flow. With all these bases covered, why are we STILL not seeing the traffic and response our posts should be receiving?
While what’s inside is what counts, without attractive “packaging” and unique presentation there is a good chance our content may be swallowed up in the sea of millions of other blog posts released every minute of every day, by every writer on the internet. It is critical that we think outside the box in all possible ways to draw attention to OUR content. Here are two strategies to help achieve that goal:
1. We can use the power of our pictures. Rather than uploading our blog posts’ links directly to our social media sites, upload their best pictures. When we do, they open in an eye catchingly big way. Before posting add short teasers and the links to their corresponding blog posts in the accompanying text. We can also pin those attention-grabbing pictures on our Pinterest boards or share them via Instagram, again with links back to their corresponding blog posts.
2. Google “social media sites.” Entry after entry comes up, offering information about countless platforms that exist. Some may cater to specific interests or fields; others may be broad like the big guys, but more modest in membership numbers. Chances are BECAUSE they are smaller platforms there may be less competition among blog posts. That means ours have a better chance of being seen and shared. It is worth doing some research into whether any of these social media platforms that are considered “second string” to the most popular sites might return better results than those biggest ones, and hence should be included in our sharing activities.
3. With the introduction and rapid rise of innovative social sharing sites such as Vine, which allows us to create 6 second looping videos, and Dubb, in which we can create audio recordings of up to one minute, we have an opportunity to put a truly novel twist on our blog sharing activities! Why not create enticing audio or visual teasers, and link our resulting presentations to our blog posts when sharing?
For a more expansive look at these options plus more, Kimberly Reynolds’ post “5 Creative Ways to Drive More Traffic to Your Blog Posts” is an invaluable resource!
These days there is a tremendous amount of competition across the worldwide web. We need to rise above it all if we are to get our content noticed, appreciated and shared. How do YOU accomplish this daunting feat? Please share your thoughts in the comments section below!