by Jeanine Vecchiarelli return to JayVee Media Link LLC
Your blog post is done and ready to ride the internet wave. You used a great title; seeded your keywords judiciously; included a couple of compelling graphics; hit your message concisely. You release it…and it is promptly swallowed up by the mind numbing horde of other blog posts released at the same moment. How do you cut through the noise to get your content found?
The first thing to understand is that unless we are already established blog creators, even well optimized content will not necessarily get found right away. Like so much else in the world of social media, ranking takes time to build. It takes time physically for the search engine bots to find, crawl and index our sites and web pages. And it takes time to build a trust factor between those search platforms and the websites they are working to rank. Unfortunately, these factors are out of our control.
1. Write consistently, even if it means delivering only one post per week.
2. Make sure the information shared is of the highest possible value for our target audiences, and presented in a professional manner.
3. Use keywords, but use them judiciously. “Stuffing” our posts with them will result in rankings penalties.
4. Work hard to come up with blog titles that virtually scream to be clicked. Titles should never be afterthoughts; they are the gateways to our wonderful content. The more clicks our titles generate, the more search engines will take notice! For excellent tips on creating killer titles, see Anne Reuss’ wonderful post “You Can’t Afford Not to Write Bewitching Headlines.”
5. Share widely, across all social media platforms. And include sharing buttons with blog posts so readers can easily share them as well.
6. Set up Google authorship for our posts. This creates a link between our blog posts and our Google Plus profiles, and adds our thumbnail profile pictures to the meta descriptions of our posts when they show up on Google search. Rob Henry shared easily understandable directions for the procedure in his excellent post “How to Set Up Google Authorship.”
I’ll note here that promoting our posts is also a good way to gain visibility for them. But it should be understood that doing so lends a temporary bump which ends with the termination of the promotion. So even if we plan on promoting we must still do the SEO work to build overall longevity for our posts and websites. Staying power is the goal, after all!