May 20, 2013
by Jeanine Vecchiarelli return to JayVee Media Link LLC
Twitter’s importance in the realm of social media marketing cannot be disputed. Recent reports have found the platform has gained in significance even more quickly than Facebook and almost every other social media site. This should come as no surprise considering its versatility and powerful targeting tools. What DOES surprise, in light of this information, is how many business Twitter accounts I come across whose branding is nonexistent, or minimal at best. Twitter offers a number of ways to brand our profiles. We should make full use of all those options to make our profile pages all about our unique brands.
No matter how informative and inspiring our business posts may be, they lose their punch if they are housed on profile pages adorned by any of the generic backgrounds offered by Twitter. And while certain services may offer more diverse choices for backgrounds, the fact remains that they are available to anyone. Chances are good they do not even represent our brands’ colors. Using any of these backgrounds will not make our business profile pages stand out as uniquely ours.
Custom branded Twitter backgrounds should be planned and designed by whoever created our companies’ branding graphics. Ideally, they should match what appears on our websites, and also on all our other social media platforms that allow custom branding. Greg Trujillo provides a good resource plus template for proper dimensions and other specifics in his post “Twitter Background Design 2013.” Completed custom backgrounds can be uploaded by going to our profile pages (via the Me link). Placing our cursors in the cover picture field makes visible an edit button in the area’s upper right corner. Click that, then go to “Design” in the left column. Scroll down past Twitter’s premade choices to “Customize your own.”
Photos of us are preferred over those of logos or objects for our profile pictures. We have plenty of space on our Twitter profiles for branding; our profile pictures need to allow others to see that they are interacting with actual people. This is especially reassuring when we consider the number of fake profiles populating the platform. Our profile pictures should be professional looking head shots – preferably the same ones that we use for our websites and our other business social profiles.
Header images are a fairly new feature on Twitter. They offer even more space to brand, in an ideal spot: around our profile pictures. We should make optimal use of this area, which includes our bios and links to our websites and other social sites. Good information about dimensions and other particulars for this feature can be found in the post “Check Out the Correct Twitter Header Size and Resolution
When branding our Twitter backgrounds it is of course important to incorporate our brand’s representative colors. In doing so, we must not forget about the links on our profiles! The edit design screen includes space to customize this important element. It is best to know the hex numbers, or online identification tags, of our specific branding colors when effecting this customization. We just need to input our desired hex number into the appropriate box for link color. We can also input a hex number to use a branded color for the background of our actual Twitter feed itself. Save changes, and done!
Are you making the best use of all the customization capabilities Twitter gives us? Have you implemented any special branding ideas to give your profile an extra edge? Please share your strategies in the comments section below!