Google’s Link Scheme Changes Mean Changes for Us

September 16, 2013

by Jeanine Vecchiarelli                        return to JayVee Media Link LLC

When Google makes changes we all need to take notice.  And Google has recently made changes to reinforce its new emphasis on quality content creation.  In fact, its new decrees are forcing a shift away from formerly acceptable methods of traditional link building; thanks to the modification those strategies may now land our sites in the penalty box.

The target of Google’s recent changes appears to be bloggers who sprinkle their posts too liberally with keyword rich anchor text links. In the past such a practice was a good way to attract inbound links.  Writers would guest blog on other sites, or create online ad copy that was stuffed with niche related keywords.  Then they would turn those keywords into links back to their own websites.  Ideally, interested readers would click those links, and voilà!  Inbound links would be earned, increasing traffic to the writers’ own sites.

Google link building scheme screen shot

Google’s recent changes reflect a new perspective on this formerly acceptable practice.  It now apparently views the strategy as more of a scheme, and will penalize websites that use it to increase their visitor traffic.

content crownThe answer to this shift is to adjust our content to reflect Google’s emphasis on quality creation.  Google wants us to build links, but via the natural route: the higher the quality of the value we impart, the more our readers will want to visit our sites.  So we need to concentrate more on readability, word flow and informational value, and less on keyword stuffing and rich anchor text links.  We can also boost our website traffic via other Google approved methods such as our Google Plus and other social media profiles, and registering our businesses with location services.

Do you think Google’s link scheme changes will facilitate the growth of website traffic for businesses?  Please share your thoughts in the comments section below!

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