by Jeanine Vecchiarelli return to JayVee Media Link LLC
“Content is king.” That is the mantra we hear constantly – and rightly so. It is the only avenue we have online to communicate with our current/potential clients. We also hear all the time about the 80% – 20% formula for sharing, representing 80% value and 20% sales oriented material. As evidenced by the latest SEO emphasis on original postings, a good amount of that 80% segment should consist of new, “user generated” passages. Smaller businesses with only one or two content creators may find it daunting to keep delivering a steady stream of original material. But even with a best case scenario of having a team of talented writers contributing regularly to our blogs, it’s not always easy to come up with fresh material and new angles on a steady basis. Happily, help can be found from another sector of that big percentage: content curation.
In addition to original content, an important ingredient of the golden rule’s 80% segment is valuable information reposted from other authoritative sources. How we proceed can benefit us as much as it does our readers. Curating content can be a very fertile activity for garnering knowledge, learning from experts’ viewpoints, and ultimately gaining inspiration for our own original compositions. Granted, taking advantage of these inspirational benefits can make the process a very time intensive one. The temptation can be strong to repost based solely on the author’s reputation, without even looking over the material that we are sharing. But in order to reap the benefits, proper time and effort must be invested.
The bulk of the knowledge I gain and the views that I post are shaped by issues and tips I learn while curating content created by the heavy hitters in our field. That is why I am always eager to read the posts I am considering sharing, in spite of the time it takes me to do so. Sometimes I am drawn to a post’s title, only to find that the passage is not what I thought it would be. But reading those blogs is important too, because they help me to focus and define my views so that I may state my case effectively when I am arguing for or against an issue. In short, my view is why forfeit the chance to learn and be inspired in our own written efforts by sharing something without reading it first?
Do YOU take advantage of the learning opportunities that present themselves when you curate content? Is it worth the time spent to you? Please share your thoughts in the comments section below!