Hashtags: 3 Reasons Why They Are Good for Facebook

June 24, 2013

by Jeanine Vecchiarelli         return to JayVee Media Link LLC

Facebook and Hashtag figures shaking handsHashtags have finally arrived on Facebook.  They were greeted with fanfare from devotees of the feature, chagrin from a number of others, and renewed worry over how they might affect privacy settings.  So are they a good or a bad addition to Facebook?

Originally created for Twitter, many purists claim hashtags should not have come to that platform’s main competitor.  But they are widely used across many sites these days, including Pinterest, Google Plus, Vine and even Facebook’s own Instagram.  It was just a matter of time, as well as a dose of good reasoning. Here is why I believe hashtags on Facebook are a good thing:

1. functionality

hashtag under microscope

Hashtags make conversations searchable.  They categorize topics of discussion, making them more easily visible to people who wish to follow and/or participate in them.  On Facebook, specific hashtags may be found using the search bar.  Those who wish to add their voices to the conversation can do so directly from the search result page.  Hashtags also give brands an edge by making it easy for them to track activity related to their businesses.  And engaging in the broader forum allowed by hashtags may attract new fans and followers to those brands.

2. cross-platform compatibility

hashtag surrounded by social media platforms

Hashtagged topics and posts can be accessed on a profile even if they originated on another platform that supports the feature.  What a great way to pull in and contribute to a conversation that is trending throughout the social media world!  This cross-platform compatibility is another reason brands love that hashtags have expanded to Facebook.  The move completes the circle of major social networks businesses use, and hence must monitor.  And again, the ability of those brands to reach a broader audience across a multitude of social media platforms increases the opportunity to be liked and followed by new people, who may become customers.

3. Facebook privacy

Facebook’s admins have promised that the platform’s hashtags will respect users’ privacy settings.  That said, those settings need to be checked REGULARLY.  Facebook seems to like changing them.  So be vigilant and confirm your desired settings are in force before sending EVERY post!  As long as they are in effect, hashtags will respect them.

How do you feel about Facebook’s rollout of hashtags?  Please share your thoughts in the comments section below!

See also:  “Hashtags Are Our Friends

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