Social Media Marketing? Go Where Your Clients Are!

February 25, 2013

by Jeanine Vecchiarelli                                    return to JayVee Media Link LLC

profile stick figures networking on laptopsFacebook, Twitter, Pinterest, LinkedIn, Google Plus.  And SO MANY others.  In the social media marketing realm there is a place and a purpose for each platform.  Of course, it would be counterproductive to try keeping up with ALL of them.  Each one requires a proper time investment.  But a strong marketing strategy will employ several, integrating them into a good, productive campaign.

After carefully selecting the best social media platforms to suit our business needs, it is not uncommon for us to gravitate toward the one or two whose style(s) we favor. That may well lead to us spending a greater share of our time on the one(s) we prefer.  But in order to court success for our clients – as well as for ourselves – we need to step outside of our own preferences and ask: Which platform are the majority of our clients and prospects using?  We owe it to them as well as to ourselves to become comfortable and fluent on the one THEY favor, and to invest a larger share of our time and energy posting and engaging with them THERE.

b to c stick figures shaking hands from laptopsAre our businesses primarily B2B?  Chances are the profile that holds the most potential for us is LinkedIn.  B2C? Platforms such as Facebook and Twitter may likely fit the bill.  Do our businesses lend themselves to visual displays and promotions?  Pinterest and/or You Tube may be the best places to court and interact with current/potential clients.  These are merely generalizations, of course.  The best platforms for us need to be determined through careful analysis of our specific businesses.

To recap:  Planning a successful strategy means determining which of the social media platforms will work best to service the general needs of our growing businesses.  Smart planning will result in setting up and using the few most likely to deliver the best results for our important business metrics.  After that, the largest segment of our time needs to be spent engaging on the one or two platforms that are most heavily populated by the people who are more likely to want or need the product/service we provide.  It is our duty to become familiar and comfortable with those channels in particular, so we may nurture the most potentially fruitful connections and hence obtain the best return from our invested time.

Which platform do you feel is most heavily populated by the best prospects for your business?  How will you use that social media channel to engage with them?  Please share your thoughts in the comments section below!

customer stick figure asking question

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2 thoughts on “Social Media Marketing? Go Where Your Clients Are!

  1. As for my Website, Twitter works the best for me followed by Facebook. I am on other social media such as LinkedIn and NetLog but I get the most traffic from Twitter and Facebook. Have a great week !!

  2. Thanks for sharing your experiences, Ken! I also do the most work on Twitter and Facebook. It’s easier for me to be there since most of my clients’ prospects are there. As a B2B, I admit I should spend more time with LinkedIn. It’s something I’m working toward!

    I am sure your business would lend itself easily to a visual platform such as Pinterest. Have you given that possibility any thought? 🙂

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