Avoiding Social Media Overload

June 4, 2012

by Jeanine Vecchiarelli                                     return to JayVee Media Link LLC

passed out with head on top of computer keyboardContent creation; posting; engaging; marketing; curation; strategizing; maintaining an active presence on all the relevant social media sites; mobile marketing; email marketing…  Hour after hour we sit, until our eyes blur and our minds turn foggy.  Day turns to night; darkness gives way to dawn, and still we toil.  There is SO MUCH to do, and so few hours in a day…

Does this feel like an accurate description of your life in the social media field?  If it does, you’re not alone.  I recently came across this mind blowing social media infographic posted by Business Insider, and it put everything into perspective.

When we love what we do our enthusiasm is high, and it’s easy to overreach.  That’s why it’s so important to understand the scope of the tasks we undertake, and to know our limits.  Even the most knowledgeable and motivated amongst us can’t possibly deliver quality work when spreading themselves so thinly.  The only possible result of trying to do it all is poor quality for our clients, and a bad case of burnout for ourselves.

So how do we navigate the labyrinthine processes of the social media field?  Here are some thoughts:

Research
  I mean this on several different levels.  Stay on top of the changes and rollouts that impact the major social media platforms.  This way you will remain knowledgeable on how to best utilize their features.  Do your best to become familiar with at least some of the smaller outlets across the different facets of the social media marketing sphere, too. That will help eliminate the need to blindly cast around, grabbing at the latest, newest crazes for which it may not be truly worth devoting any time.  Instead you will be well equipped to recommend the few platforms that will optimally suit your clients and yourself.

Bring in help
  There’s no getting around this.  The only way you will be able to deliver consistent, quality service is to share the work load.  But please note:  It won’t do to “hire” your 12 year old niece because she is a Facebook powerhouse or your best friend because you enjoy socializing with him/her.  You need to look hard for people who:

–share your dedication to the field;

–eagerly embrace the ongoing learning, including the necessary research to be able to faithfully speak and engage in the voice of your clients;

–have great marketing skills;

— possess strong communication and writing abilities, including proper spelling, grammar and sentence construction;

–are intuitive enough to readily adapt as circumstances dictate.

Interns are fine, as long as they are interested enough in the field to pursue related work.  In other words, innate interest, intrinsic motivation, dedication to the process and commitment to the end goals are necessary qualities to seek when bringing in assistance.

The social media marketing field is exploding as more businesses come to understand its power and significance in today’s marketing strategies.  For anyone who finds the field exciting, it makes a wonderful, stimulating career.  But we need to remember to prepare ourselves on all levels so that we are able to deliver great quality while avoiding the pitfalls and the burnout.

What steps do you take in your business to ensure top quality service and keep from becoming overwhelmed?  Please share your thoughts in the comments section below!

social media icons exploding out of computer

See also:  “Building a Great Social Media Team,” by Social Media Today’s Deborah Sweeney

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