May 14, 2012
by Jeanine Vecchiarelli return to JayVee Media Link LLC
Too many people feel that automation is a dirty word in the social media field. Yet if we are honest with ourselves, we also know it is a necessary evil. My feeling is that automation provides much needed assistance for our responsibilities, as long as it is used wisely. You will hear that refrain throughout this post!
There are so many good automation tools out there today. Some cost money to use; others are free. Both can be equally valuable. In most cases, the only trick to picking the right one for you is to consider the one that accomplishes exactly what you wish it to do, in a layout you find most appealing. Once again, though, how you use automation makes the difference between it being good or bad for business.
Social media dashboards
The only downside that I see to using social media dashboards like Hootsuite, Seesmic or Tweetdeck is that postings via them are not always given a ranking equal to those put directly on the profile pages. While I can’t say for sure, I have heard that algorithms are changing to reevaluate these postings for a more favorable ranking. That is good news, since these dashboards are lifesavers. Someone unfamiliar with their use would be astounded by the time savings we enjoy just by not having to individually log in and out of each profile account that we own or manage. And the vast majority of our duties for these profiles can be accomplished via these social media dashboards.
Another important duty that social media managers undertake is sharing valuable information. In addition to the posts that we create, a well rounded selection of passages composed by other industry experts is a must for circulating. Scouring the internet to find, evaluate and curate posts for distribution can be a full time job in itself. To cut down on that time commitment, I use a content curation program that brings relevant posts directly to me. I still need to evaluate them and set them up for posting, a task that routinely takes me a good number of hours. But at least I am not losing days chasing those passages down all across the internet. For that reason I am very grateful to Robert Caruso and his automated Bundlepost program.
As I have stated throughout this post, it’s not so much automation in the social media field that is bad; it is how we use the wealth of automated tools available to us that determines the positives or negatives of the issue.
How do you feel about automation in our field? What tools do YOU use in your business? Please share your thoughts by posting them in the comments section below.
See also: Social Media Automation: Right or Wrong? Yes! by Social Media Today’s Allen Mireles