by Jeanine Vecchiarelli return to main site: JayVee Media Link LLC
Your new Facebook business page is done and published; what do you do now? Obviously, your first thoughts turn to building a fan following. You want the magic number that enables you to capture your vanity URL; after that, you want to build enough numbers to show your company’s credibility. Building a Facebook fan base is slow, arduous work. So when some enterprising people introduce an informal “like” exchange, it seems like the perfect solution. But is it?
To be sure, there are plenty of purists out there who scoff at the notion of “You like my page and I’ll like yours.” They ask what some businesses whose fields are light years apart could possibly have in common with each other. They call it a cop out, and many belittle those who participate. I maintain that swapping Facebook fan page likes can be a good strategy….but only if coupled with an agreement between participating parties.
Benefits of Exchanging Facebook Likes…IF…
Facebook like exchanges can be a great way to get to know people. Even if they aren’t exactly aligned with your field, who knows? They may prove to be valuable sources of referrals. Swapping likes is a good way to get your fan count up more quickly. BUT, here is my BIG caveat: the other half of liking a fan page MUST be active engagement. Simply liking each other’s pages provides a net return of zero. If business pages have hundreds of fans, but no engagement, they will not rank higher in search engines. Furthermore, anyone perusing a page with so many fans is bound to view it dubiously if it is filled with only administrator posts, and contains little or no interaction.
My conclusion? In spite of what the purists may think, if you want to give your Facebook fan page numbers a bump, go ahead and join a like exchange. But please make every effort to visit the pages of those who reciprocate and post responses to their offerings. Even if they don’t return the favor right away, they will come around when they see the interest you are taking in their businesses. Ultimately, that will lead to the TRUE benefit of exchanging likes.
How do YOU feel about Facebook like exchanges? Have you tried them? Please share your thoughts by commenting on our blog page!
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